Pimped Pepper

It's like pepper, but better.

New Zealand sea salt, black, and pink peppercorns, a bit of quality garlic, some super smoked paprika, and a whole lot of passion! This is pepper with attitude, fully loaded and ready to use on everything! Use before, after, and during cooking. A true household staple!

1. Introduction
Meet Pimped Pepper—Spicecraft's gourmet take on the classic salt and pepper combo, but with serious attitude. This bold steak seasoning and all-purpose blend levels up everything from high-end ribeye to everyday avo toast. With NZ sea salt, black and pink peppercorns, garlic, and smoked paprika, it’s your go-to for adding restaurant-quality flavour in a single shake.

Perfect for all BBQ meats, fish, whitebait fritters, roast vegies or salads. 

2. Origin & History
Salt and pepper may be ancient, but Pimped Pepper is the modern Kiwi twist we always wanted. Born out of the need for something better than the usual grinders, this blend was inspired by:

• The BBQ holy trinity: Salt, Pepper, Garlic (SPG)

• Gourmet peppercorns for depth and aroma,

• Smoked paprika for complexity and depth

Feedback from real Kiwi cooks who said, “I just want something better—not too salty, not too peppery.”

Originally crafted for steaks and roasts, it quickly took off as an all-round kitchen essential, adding instant magic to everything from tomato sandwiches to grilled fish.

3. Ingredients & Flavour Profile
This blend is salt and pepper, all grown up. It includes:

🌿 NZ sea salt – clean and crisp
🌶️ Black & pink peppercorns – warm, citrusy, slightly fruity
🧄 Garlic, smoked paprika, onion – classic depth and umami
🔥 Mild chilli – subtle heat, - not much more than pepper itself

Taste test:

• First comes a punch of clean salt

• Then the warm peppery buzz

• Followed by smoky savoury depth

• And a whisper of fruitiness from the pink pepper

It’s SPG—but with a PhD. Compared to Montreal steak seasoning? Less salty, more layered. Lemon pepper? Outclassed.

4. Traditional and Modern Uses

🔥 Classic uses:

• Steak rub – generously sprinkle 1 hour before grilling

• Roast beef or pork – rub into skin or fat

• Fish – grilled, fried or baked (use lightly)

• Burgers – season patties for next-level flavour

🌟 Unexpected winners:

• Avocado halves – drizzle with oil and balsamic

• Whitebait fritters – just a pinch in the mix

• Tomato sandwiches – bring out those juicy flavours

• Roast potatoes – tossed in oil, sprinkled and roasted

💬 Customer rave: "I put it on everything savoury—addictive!" – Mike, Wellington

5. Cooking Tips & Techniques

✅ Dry rub meats for better crust formation
✅ Finish vegies, eggs, salads and pasta with a final shake
✅ Replace your normal Salt and pepper with  Pimped pepper
✅ Try it raw – perfect in salad dressings or over salds

💡 Pro Tip: Press into burger patties just before hitting the pan or grill for crispy, seasoned edges.

6. Why Our Blend is Special

🇳🇿 Made in NZ with local sea salt and native horopito
🌶️ Balanced – not overpowering in any one direction
🌿 Complex and versatile – subtle smoke, warm spice, fruity finish

💬 Fan favourite: "My steak game improved 100% overnight!"

7. Recipe Idea – Big Mac Tacos
This fun, flavour-packed dish shows just how versatile Pimped Pepper really is:

1. Press beef mince onto tortillas, season with Pimped Pepper

2. Pan-fry until golden, then melt cheese on top

3. Load with lettuce, pickles, and special sauce

Why it works: The bold peppery-savoury notes echo that iconic Big Mac flavour—with way more depth.

👉 Full recipe here: www.spicecraft.co.nz/blogs/recipes/big-mac-tacos

The Everyday Essential
Pimped Pepper is the blend that proves sometimes simple things—done well—can be pure magic. Whether you're firing up the BBQ or frying an egg, this gourmet twist on salt and pepper delivers bold flavour without the fuss.

👉 Try it today—and taste why plain old grinders just don’t cut it anymore.